This is for women (meaning all who identify as female) who already have a business but know they could, maybe even **SHOULD**, be making way more money considering their level of expertise and passion (and they want to get there, well…  yesterday).

Because of Merel’s experience as both a service provider (she used to be a conversion copywriter, selling website packages at $25,000)… AND a business mentor/coach, we understand and serve both coaches and service providers exceptionally well. Both groups have outstanding results

We have success stories of extreme business growth on both sides, including women who don’t serve B2B. We had a sleep coach get to selling $10,000 VIP days, and a permaculture expert with a $139,000 month last month (who at this point has multiple $500,000 projects in her pipeline about to convert.)

Whether you love the idea of being the most outspoken in your industry or your power stems from being a powerful introvert, you’ll be guided to gracefully reach your goals in a way that’s 100% aligned with your personality.

The level of support and individual attention you receive inside of this program is truly exceptional, and the reason behind the number of success stories on this page:

You’ll have Hot Seat Q & A calls with Merel and your Pod. Our fully dedicated Program Advisor is there to give you extra support or offer that second set of eyes. Merel’s team is on standby to answer practical questions around things like team, tech, copy, and more. AND… (last but DEFINITELY not least), you’ll have the entire Art of Women’s Wealth community in your corner to collaborate and co-work with (this alone is worth joining for).

Merel’s team members and the Program Advisor are available if you need to hop on a call to move through your questions at top speed. We also have open office hours where you can get logistical support about anything in the program.

We’ve had women joyfully outearn everyone in their life. Pay off debts and student loans. Enjoy some meaningful upgrades. Give generously from the cash overflow they experience.

You’ll be able to use your businesses as a vehicle to create true wealth… not just growing your income, but also to create a rich, rich, rich way of living. And that doesn’t necessarily include buying a $7 million mansion.

Maybe you’ll continue to work on a six-year-old laptop like Merel does. Maybe, like some of the wealthiest people in the world, you’ll drive a 2008 minivan because you don’t need flash.

Or maybe you’ll decide it’s important to invest $10,000 on video equipment so you look damn good on camera and can show up to sales calls looking like a sexy librarian who’s in total control and sets her leads at instant ease

Our success rate is above industry standards. And the way we keep it that way is by having everyone go through a simple but thorough application process. GET STARTED HERE.

There’s no such thing as “guarantees” ever, but many of our students have added $250,000 in yearly revenue. Some were extremely happy to figure out how to make consistent 5-figure months. Others added millions per year.

It truly depends on where you are with your business when you join, and your willingness to disrupt your own patterns over and over again (because that, my friend, is the key to accelerated financial expansion).

The results you’ll get can’t help but spill out to other areas of your life. Maybe you’ll make a big life decision that you’ve been putting off. You might decide it’s time to start your book. Or to create new ways to show up for racial and environmental justice.

A) The curriculum is SUPREMELY laser-focused on sustainable profit.

B) Individual attention from Merel and the team.

C) We have so many conversations around normalizing doing scary shit. Like if you had 10 times the courage, what would you do/say/be this week? That’s the attitude we foster inside this experience. Women worry less and less about what other people will think of them and free up bandwidth to be creative visionaries.

D) We take what’s already working and amplify that before adding new strategies — this creates a faster path to profitability without feeling like you’re overhauling your business.

E) Top-tier training & resources.

F) Program members are surrounded by other ambitious, caring, and helpful women who are on a similar kickass trajectory.

Well, not in a scammy, pyramid scheme kinda way, no it isn’t.

But we’re unabashedly planning to help you get rich quickly and here’s why this is urgent — when women who are committed to social, racial, and environmental justice step into their financial power, that’s a good thing.

It all starts with being able to self-fund your unconventional life where you have the power of choice. And if your ideal life is just outside the mainstream lines of acceptable? Even better — you’ll fit right in with the rest of us! 

When society says, “You’re not supposed to do that!” we counter it with, “Yeah! Let’s do THAT!” When patriarchy says, “How dare you?” we counter that with, “Watch me.”

The Art of Women’s Wealth is an expanded and upgraded experience. It’s not 2.0. It’s more like 20.0. Our biggest goal is to support our program members fully, so it’s now a full-year program. You’ll get what you need to plant deep roots AND grow up, up, up. 

Because, sustainability — it ain’t just a fashion trend.

We’ve also included a wider range of support from our Program Advisor, a copywriter and messaging expert, and our team of mavericks. They’re available to hop on a quick call so you don’t get bogged down in the weeds or waste time focusing on the wrong thing.

We’ve gone light years beyond other coaching programs to provide you with additional support, including access to Merel’s team for questions, a call if needed, and a fully dedicated Program Advisor. Also, Merel has poured her genius into over 60 resources in the last year and you’ll get access to that the moment you join.

Bring ‘em to your consultation call! Merel will answer any of your questions, because guess what… Merel and Keith make all investment decisions together too. 🙂 If your relationship functions the way theirs does, then your partner helps you feel into whether you really want something, or not. And dear partner, you want to make sure they’re making a good decision, because you love them! We get that, so let’s all hop on a call together if that’s supportive.

Each pod has a separate curriculum, focused on becoming wildly profitable in your business by keeping it simple.

Pod #1: RISE

• The Foundations video library and written resources 
• Weekly* 90-minute Rise Hot Seat group calls with Merel on Tuesdays *Excludes Canadian holidays and implementation weeks.
• Monthly networking calls
• Bi-monthly hosted co-working sessions
• Membership to the private The Art of Women’s Wealth Facebook group
• Access to Merel’s team for questions on topics such as systems, hiring, content, copy, and more 
• Ongoing support from your Program Advisor for support, direction, and accountability
• Merel’s “Secret Podcast” with behind-the-scenes daily updates
• Bonus trainings with Merel and Team, and additional resources as needed
• A network of successful businesswomen in the community

Pod #2: ASCEND

Everything included in Rise, along with:

• Weekly* 90-minute Ascend Hot Seat group calls with Merel on Tuesdays *Excludes Canadian holidays and implementation weeks.
• Pre-recorded, extensive Launch Library videos and written launch resources

Pod #3: Soar

Everything included in Rise and Ascend, along with:

• Weekly* 90-minute Soar Launch Strategy group calls with Merel on Thursdays *excludes Canadian holidays and implementation weeks.
• Membership to the dedicated Soar Facebook group]

NOTE: we’ll create bonus trainings on the fly as well, which you can either attend live or watch after it’s been added to the member’s area.

Today! The Art of Women’s Wealth is offering an early bird special that allows you to get truly incredible perks at no extra cost in the months leading up to the official start date in September, including…

• A 1:1 onboarding call with our Program Advisor to help you find your way and help you decide what to prioritize.
• A generous 16-month or 14-month payment plan depending on when you join (you’re not paying extra, just lower payments per month).
• As soon as you start, you’ll be able to dive right into the recorded foundational library (as well as the Launch Library if you’re in ASCEND or SOAR) so you can start elevating your messaging, positioning, sales skills, and ability to handle client dynamics right now, and find immediately implementable answers.
• We also have incredible bonuses workshops for those who join early:

Rise and Ascend Early-Bird Bonus: High-End Message Mapping Half-Day Workshop with Merel and Team (20 person limit)

Messaging is what makes the high-ticket wheel go ‘round. We’ll show you how to create snappy, memorable, unique elevator pitches and tag lines so you can get known as the go-to person in your specialty.

Soar Early-Bird Bonus: A High-Ticket Launch Mapping Group Intensive with Merel and team (20 person limit) 

Launches have a bad reputation for being absurdly stressful, but they don’t have to be. Learn how to set up your next launch so you gracefully fill your high-ticket program — without losing team members, needing a six-month vacation, or disappointing your clients (AKA, your potential best referral sources).

APPLY HERE

Merel does all the Hot Seat calls. Fact is, this is her only offer (talk about minimalism). And it’s where all her love and attention goes. Well, that plus three little daughters, her husband, and her flower garden, if they’re not snowed the fuck in during the eight months of winter they go through every year. #Canadianprairies 🙂

Merel has decided to make her team available (with their approval — we’re all about consent over here!) to answer more technical questions, receive that extra bit of copy support, get your hiring questions answered, or run your program curriculum by. The special thing about this is that these are the very people that make Merel’s business such a huge success. It’s a team effort and you get access to our hive mind.

We deliberately provide the ingredients that make for rapid and sustainable results, and we continually add more resources. Full transparency: the sooner you join this experience, the more of Merel’s personal attention you’ll receive.

It’s not uncommon for women to see a full return on their financial investment almost immediately. Like Gabrielle, a graphic designer who wrote to us within 48 hours of joining, saying, “Joining activated something for me, I sat down with my offers, reached out to a couple of former clients and made back my money!”. Or Gio, a copywriter, who sold a $20,000 package the week she joined, and who is now out-earning every man in her family.

We teach you how to master high-ticket sales and launches, so you’ll need very few clients for the program to pay for itself.

The long-term benefits are too many to list. Much of the focus is on profit so you can strategically invest in team members, marketing support, high-conversion copywriters and designers, financial advisors, and more — getting you farther, faster.

If it’s bravery you’re after, you’ll find it. That slightly more unconventional life that’s calling your name? It’s time to go get it.

This program is for business owners who already have experience. If you’ve just begun the wild and wonderful ride of entrepreneurship and you:

• Don’t know how to get clients, are still learning how to do your craft, or aren’t clear about what you do yet.
• You often dip below the $5,000 per month mark. (We sometimes make exceptions here if you’re slightly under this amount, and you have savings plus a few other key elements in place.)
• You won’t be able to spend 2.5-ish hours a week participating in the program.

Why the requirements? A few reasons. We want everyone to be surrounded and supported by others who have similar questions and are facing similar challenges.

The other reason is that it’s our standard to only approve applications of women we know have a high chance of becoming one of the success stories you’ve seen on this page.

Not sure if you’re a fit? Apply, and we’ll be upfront about if we think the program is a fit at the moment. And if now’s not the right time, we’ll give you resources to help you get all the elements in place to make joining The Art of Women’s Wealth a savvy investment for you as quickly as possible, even a few months from now.

In other words, the worst-case scenario is that you end up with a cool resource on sales, getting testimonials, or how to whip up a high-converting live video. We never use pressure on our calls, because if you’re not ready, that’s not fair to you, and it doesn’t add to our reputation either. We’ll be honest. Schedule your consult here.

Here are 11 reasons 🙂

1) Because you want accelerated financial expansion without all the growing pains that crush most companies.

2) Merel built a sustainable, seven-figure-per-year-business in less than five years in a way that works for her and her family.

3) She’s stellar at helping you position yourself high-ticket and filling your roster or group programs with clients who pay for and appreciate your genius. (You become the only one they want to work with!)

4) Merel used to be a messaging expert & conversion copywriting for industry influencers at $25,000 per project or more (service providers we see you!) and made them millions of dollars before moving on to mentoring. You get access to that word magic for program names, taglines, messaging, and more. She’ll also show you how to create crave-worthy content that sets you up as your ideal clients’ must-have-it daily fix.

5) As she continues her own (un)learning she brings conversations about social and environmental justice to the community.

6) She has no false modesty (you might’ve noticed). She’s a very confident woman and if you want more of that in your business and life, yes, it does rub off.

7) Her humor is delightfully inappropriate (hello, she’s Dutch!). On that note, she might show you her boobs. Seriously though… she might nurse her baby in front of you and without shame.

8) Huge, life-changing cathartic cries. Giggles. Anger. Frustration. JOY. All of it is welcome on our calls. We talk about everything, and everything is welcome.

9) Everything she teaches — whether it’s messaging, sales, lead gen, outreach, visibility, or client dynamics — her methods are proven by 1000+ women business owners.

10) She’ll tell it like it is. Lovingly. You’ll get the kind of honesty from her that is necessary to get if you’re itching for extraordinary.

11) She’s deeply skilled in hearing the question below the question, so that you actually end up with what you truly need, not just what you thought you needed.

Are you sitting with the question, “Now that I’m going to charge high-ticket rates, how do I raise prices without losing my current clientele?” You’ll love A Quick Guide on How to Raise Your Rates. And even your former and current clients will say yes to your new prices!

For the shy folks who want to know, “What needs to shift for me to feel confident (not awkward) reaching out to potential clients?”, how about making them come to YOU instead, using the techniques in Attract your High-Ticket Clients with the Know-Like-Trust Triangle and 40+ Proven Ways to Call in your High-Ticket Clients.

Rearing and ready but wondering, “What do I need to shift in my messaging to call in high-ticket clients?” Pour a cup of tea and devour 10 Motivations People Have for Investing High-Ticket and Naming Your High-Ticket Offers in 10 Simple Steps.

Got 12 people in your high-end group program but are aiming for 20? Check out 30 Ways to Make More Sales and you might find yourself with 40 lucky souls enrolled.

We’ve got simple fixes for over hundreds of questions like these. No more guesswork. From now on, you’ll know exactly what to do.